// 2026 · BRASIL ·
Felipe Americano
Tech Entrepreneur · Zero-to-One Builder · GTM Leader
PT · EN · ES
// What I Do

I build companies from zero. And I genuinely enjoy the messy part.

I've spent the last 8 years launching ventures, building products, breaking things, learning, and trying again. Three became real businesses. Two were acquired. One is still growing.

At Connectly, I built Brazil from zero and grew ARR by +947% since September 2022. Before that, I grew Shark Lab's revenue by 400% in 2020 and 250% in 2021, before selling it to Yellow Berry.

I love turning ideas into products, products into businesses, and businesses into something people actually use. I move comfortably between strategy, technology, customers, and execution.

+947%
Brasil ARR growth
Connectly, since Sept 2022
8
Years building markets
Brazil and LATAM
3
Ventures made it
2 sold, 1 growing
Executive MBA (FGV BR) · Leadership & Negotiation (Harvard Business School) · Full-stack course (Le Wagon, France), enough to read code, understand the trade-offs and lead technical teams without guessing.
// Why Mission 3

For the last few years, I've been building AI that helps companies sell more, automate more, and do more with less. Now, I want to point that machine at something bigger: helping something worth protecting survive.

Mission 3 is an opportunity to build technology that helps disrupt environmental crime, not another dashboard, but real infrastructure that makes governments, investigators, and local organizations more capable of protecting nature.

I'm Brazilian. I know this is real and what is at stake. I want to see the impact we're going to make when we're done.

// Toolkit
GTM strategy Zero-to-one MVP & A/B testing LATAM / global expansion Leading tech teams Conversational AI / WhatsApp Supply chain · China import
// Experience
7 roles
2024 — now Founded
Budo
B2B SaaS
Founder

Management platform for jiu-jitsu and martial-arts academies. Built from concept to first paying customers with a small dev team, alongside my full-time work.

Sep 2022 — now Operating role
Connectly.ai
B2B SaaS · San Francisco / remote
Global Director of Growth

Joined with no operation or customers in the region. Built Brazil from scratch, then expanded across LATAM, covering GTM, commercial processes, pricing, team, and expansion strategy.

  • +947% Brasil ARR growth since Sept 2022
  • Growth strategy with Amaro, Grupo Arezzo, Oscar Calçados, Grupo Soma and Renner
Oct 2021 — Sep 2022 Operating role
Yalo
Conversational commerce
Senior Growth Leader, Brazil

Led Brazil expansion strategy and enterprise account growth across Nestlé, Unilever, PepsiCo, and DASA. Improved retention by 179% in Q2 2022.

Jun 2021 — Nov 2024 Founded
Intimite / Lascivia
D2C e-commerce + AI · in parallel
Co-founder & CRO

Co-founded an intimate-wellness e-commerce business and Lascivia, its AI vertical for women's self-knowledge. Led business strategy, China imports, and supply-chain operations.

Jul 2020 — Sep 2021 Operating role
Take Blip
Conversational platform · in parallel
Enterprise Business Development, Omni Channels

Built the full ABM motion for Coca-Cola, Renner and Ambev. 157% of quota (Q2 2021).

Dec 2019 — Jan 2022 Founded
Shark Lab
Growth agency · in parallel
Founder & CRO

Ran the agency from zero, leading commercial and growth strategy for clients across ABM, paid media, SEO, and influencer marketing. Built the team and delivery process. Grew revenue by 400% in 2020 and 250% in 2021. Sold to Yellow Berry.

Apr 2019 — Jun 2020 Operating role
Supersonic
Conversion rate optimization
Growth Specialist

CRO programs for Rock Content (+150% conversion), Samba Tech (+70% conversion), and RS1 (+63% e-commerce revenue).

// Education
Harvard Business School
Leadership & Management · Negotiation
2023
Fundação Getúlio Vargas (FGV)
Executive MBA, Sales Management
2022–2023
Le Wagon · France
Full-stack web dev: Rails, SQL, JS
2022
UFMG / FUMEC
Mathematics & Business Administration
2014–2019
// Built With
Connectly: WhatsApp Business API, conversational AI flows, HubSpot, Salesforce
Take Blip · Supersonic: Blip Studio, SQL, Metabase, chatbot orchestration, Slack
Get in touch